CV example
Sales CV example
By the JobberNest team · Reviewed 3 November 2026
Sales managers read a CV the way they read a sales report: what was the target, what did you deliver, and how. If your CV doesn't show numbers, they assume you didn't hit them.
Show your territory or customer type, your target, and the percentage you achieved. Then add one or two lines about how you did it, because that's what they will ask about at interview.
Sales CV sample
Emeka Nwosu
Sales Representative, FMCG
Port Harcourt · emeka.nwosu@example.com · 0807 000 0000
Profile
FMCG sales representative with four years covering Rivers and Bayelsa. I manage 160 retail and wholesale outlets, delivered 112% of my volume target last year, and opened 38 new outlets in areas we hadn't covered before.
Experience
Sales Representative · A beverages company, Port Harcourt
Jan 2022 – present
- Delivered 112% of volume target in 2024 and 104% in 2023 across 160 outlets.
- Opened 38 new outlets in Obio/Akpor and Yenagoa by mapping unserved streets with the distributor's van team.
- Cut overdue distributor credit from ₦9m to ₦2m by agreeing weekly payment days.
- Ran in-store promotions in 20 supermarkets, increasing shelf share for two brands.
Sales Executive · A telecoms dealer, Aba
Mar 2020 – Dec 2021
- Sold SIM cards, data bundles and devices to 60 retailers.
- Top seller in the region for four of eight quarters.
Education
B.Sc. Marketing · University of Port Harcourt
2014 – 2018
Skills
Territory management · Route planning · Distributor management · Merchandising · Negotiation · Credit control · Excel sales reports · Salesforce
Other
- Full Nigerian driving licence
What recruiters look for
- Target versus actual, as a percentage, for each year.
- Territory, channel and customer type (retail, wholesale, corporate, key accounts).
- New business won: outlets, accounts or contracts.
- Money collected as well as sold, especially in distributor roles.
- A driving licence for field roles.
Profile examples
Marketing graduate with a year of NYSC and part-time sales experience: I sold school supplies to 25 schools in Enugu and kept every one as a repeat customer.
FMCG sales representative managing 160 outlets; 112% of target in 2024.
B2B account executive selling software to SMEs. I closed ₦86m in new annual contracts last year, 128% of quota, with an average sales cycle of six weeks.
Achievement bullets you can adapt
Change the numbers and details to match what you actually did. If you don't have a number, describe the result plainly.
- Delivered 112% of annual volume target across 160 outlets.
- Opened 38 new outlets in previously unserved areas.
- Reduced overdue distributor credit from ₦9m to ₦2m.
- Closed ₦86m in new annual contracts, 128% of quota.
- Top seller in the region for four of eight quarters.
Skills to include
Sales
- Prospecting
- Negotiation
- Closing
- Key account management
- Territory planning
- Merchandising
Tools
- Salesforce
- HubSpot
- Zoho CRM
- Excel
Personal
- Resilience
- Relationship building
- Self-motivation
Tips for a stronger sales CV
- 1
Percentages travel well
₦ figures change meaning with inflation and company size. "112% of target" means the same to every sales manager.
- 2
Explain one win
Pick your best result and say how you got it. It gives the interviewer an easy first question, and you'll have the answer ready.
- 3
Don't hide a bad year
If you missed target, show the trend or the context honestly at interview. Don't invent numbers; managers check references.
Questions people ask
What if I don't know my exact target figures?
Ask your manager or check old performance reviews. If you can't, use honest approximations ("about 110% of target") you can explain.
Should I include commission earned?
No. Keep it to targets, revenue and customers. Pay comes up at offer stage.